Natural Dyeing

Natural dyeing is an age old technique and process that has roots dating as far back as 2000 BC. However, over time and with the advancement of technology, the natural dye process evolved into an industrialized, synthetic dye process for its efficiency in cost and production. This shift is something that has helped the fast fashion business thrive, but definitely has not come without consequences.

The biggest difference between natural dyes and synthetics dyes is that natural dyes are developed from nature while synthetic dyes are chemically manufactured. Creating synthetic dyes means creating chemical waste with a massive consumption of resources, making fashion one of the biggest waste and consumption industries. It's an ever growing issue with a detrimental impact on our environment, and as a result, it has brought some attention back to natural dyeing.

Natural dyes, although pure from chemicals, are often times more expensive and time consuming to produce than synthetic dyes and this is why, for the most part, many textile companies use chemical dyes. Natural dyes can also be finicky when it comes to color and absorption in the fabric, whereas synthetic dyes don't have these issues. Despite these obstacles, natural dyes are infinitely more eco-friendly than synthetic dyes in general, and for us, that's reason enough to only create and utilize natural dyes. 

Although we're not at the point of being able to cater naturally dyed products for mass consumerism, that isn't our goal - our goal is to utilize a method that has the least impact on the environment while only using what's necessary. Yes, this does make our process more time consuming, but sacrifices always need to be made, and in this case, we'd rather not sacrifice our world for the sake of fashion.

We believe that ethical and sustainable fashion can and should exist as an alternative to the current fashion fashion trend, and we're doing what we can to change the world, one outfit at a time!

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