Historically speaking, natural dyeing was the original method used to dye clothing, but the advancement of technology facilitated the explosion of fast fashion and natural dyeing quickly became an antiquated technique. Although the methods being utilized today in fast fashion is efficient for production purposes, it’s an absolute detriment to the environment. Along with mass consumption of resources, synthetic fabrics and harsh chemicals being used to make fast fashion apparel not only creates pollutants, but it can irritate, or even worse, cause allergic skin reactions for some people.
As a result, I set out to create apparel that’s more human and eco-friendly by starting AGA NATURE in 2007. After dedicating many years of research along with trial and error experiments, I was able to develop a system to make clothes with two important factors in mind:
1. Producing the least amount of waste possible in all areas of the production cycle while sourcing natural resources that are in abundance
2. Creating clothes from natural fabrics and dyes that are not only eco-friendly in the way it’s made, but accommodating to anyone and everyone
As these goals have come to fruition, we started focusing on B2B production of naturally, dyed fabrics, yarn, and clothing to better serve the growing shift to eco-friendly fashion.
Although this process is much more deliberate, costly, and time consuming than fast fashion methods, we’re taking a more “slow fashion” approach at AGA without sacrificing quality or style. There’s more than one way to do things, but our belief is that the way we’re doing things is the right way.
Here’s to changing the world, one outfit at a time.
Founder of AGA,