Madder
Red, drawn from the roots of the earth.
Madder begins underground. From its roots comes a spectrum of color—pale blush, dusty rose, coral, and warm ochre.
A Red Meant to Be Seen
Madder red was once a color meant to be displayed.
In Renaissance Europe, Ottoman and Anatolian carpets with rich madder-red fields were prized luxury objects. Wealthy owners displayed them on tables and in portraits, where they signaled taste, status, and prosperity.
To wear madder today is to carry that legacy—a natural color once associated with beauty, distinction, and wealth.
The color grows underground.
Dyer’s madder, Rubia tinctorum, is a perennial herb in the coffee family. Its color is concentrated in the roots, not the leaves or flowers.
One Plant, Four Expressions
These four shades were dyed and made by AGA. Madder does not produce one fixed red. Depending on the fiber and dye process, it can move from pale blush and dusty rose to coral and warm ochre.
